Welcome to the Buzz of Bay Rock!

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Welcome to the Buzz of Bay Rock! 〰️

Leveraging Media for Your Business
Gina N. Fico Gina N. Fico

Leveraging Media for Your Business

Media is powerful and can be an excellent tool for your business. However, not enough people talk about how helpful it could be. I think people might either feel too intimidated to pursue it or don’t realize the benefits.

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What is the Goal of Your Website?
Gina N. Fico Gina N. Fico

What is the Goal of Your Website?

A website is truly the digital home of your business. Unless you have an outstanding social media presence that attracts thousands of people, your website should be the place you refer potential clients to.

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What is Local SEO?
Gina N. Fico Gina N. Fico

What is Local SEO?

What is Local SEO? Local SEO is a strategy that improves visibility for local businesses.

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What Are Status Codes?
Gina N. Fico Gina N. Fico

What Are Status Codes?

What are status codes? I’m sure most of us have come across a 404 not found code on a web page. But what does this really mean and what are some other status codes? Also, how does this impact SEO? Here are a few status codes and what they mean.

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Always Keep It Real, Always Keep It YOU!
Gina N. Fico Gina N. Fico

Always Keep It Real, Always Keep It YOU!

So, I jumped on the bandwagon and saw the Barbie movie Saturday morning. I have to say it was way better than I thought! Let me just clear this up, this is not a review (no spoiler alerts!), it’s simply about this movie's impact on me and my business. It’s about how the movie relates to myself and my business.

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The Benefits of Vacations for Entrepreneurs
Gina N. Fico Gina N. Fico

The Benefits of Vacations for Entrepreneurs

I just returned from our annual family vacation to Cape Cod/Mystic on Saturday. As often as I’ve been there, I always leave more unique and special memories. I really believe vacations are a wonderful opportunity to spend more time with those close to you.

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Bay Rock is Relaunched!
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Bay Rock is Relaunched!

I’m so excited to announce that Bay Rock is relaunched! This has been something I’ve been thinking about for months, and I’m happy that I finally did it.

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Create Your Roadmap to Success!
Gina N. Fico Gina N. Fico

Create Your Roadmap to Success!

The daily operations of a business could be extremely overwhelming, and digital marketing is no exception. In fact, digital marketing seems impossible to keep up with sometimes.

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The Importance of Customer Appreciation
Gina N. Fico Gina N. Fico

The Importance of Customer Appreciation

On Saturday I went out with for coffee and walk by the lake with a friend. It was a beautiful spring day in New Jersey! When I got home, I was surprised with a customer appreciation gift from THE HOTH!

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How to Tell Your Story Online!
Gina N. Fico Gina N. Fico

How to Tell Your Story Online!

I get it, digital marketing is HARD! It’s time-consuming, exhausting and at times can even be frustrating. It can feel very robotic.

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Web Accessibility-What You Need to Know
Gina N. Fico Gina N. Fico

Web Accessibility-What You Need to Know

What is website accessibility and why does it matter? Website accessibility is very important to be aware of. It is imperative that everyone can navigate your site, regardless of disability. As a business owner, this is something that you need to be mindful of.

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Consistency is Key- How to Build an On-Brand Business!
Gina N. Fico Gina N. Fico

Consistency is Key- How to Build an On-Brand Business!

It’s no secret that starting a business is super exciting (and overwhelming!). To me, one of the most fun parts is branding. I love branding- it feels like painting a new picture on a blank canvas! However, as fun and creative as branding is, it also needs to be strategic.

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