Welcome to the Buzz of Bay Rock!

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Welcome to the Buzz of Bay Rock! 〰️

The Importance of a Well-Branded Blog
Gina N. Fico Gina N. Fico

The Importance of a Well-Branded Blog

Many people think of social media as a major digital marketing tool, and it most certainly is. A good social media campaign is key for many businesses’ growth. However, blogging is another great way to build your brand online.

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Optimize your Site’s Vision
Gina N. Fico Gina N. Fico

Optimize your Site’s Vision

As a digital entrepreneur, two types of clients come to me for web services. It could be someone who doesn't have a website but would like one or who has a site but needs to update, edit, enhance, and optimize.

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How to Tell Your Story Online!
Gina N. Fico Gina N. Fico

How to Tell Your Story Online!

I get it, digital marketing is HARD! It’s time-consuming, exhausting and at times can even be frustrating. It can feel very robotic.

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Web Accessibility-What You Need to Know
Gina N. Fico Gina N. Fico

Web Accessibility-What You Need to Know

What is website accessibility and why does it matter? Website accessibility is very important to be aware of. It is imperative that everyone can navigate your site, regardless of disability. As a business owner, this is something that you need to be mindful of.

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What is a Digital Audit and Why Do You Need One?
Gina N. Fico Gina N. Fico

What is a Digital Audit and Why Do You Need One?

I’m sure most of us are familiar with the word “audit.” An audit can be used in a lot of situations on both the personal and business level. But today we’re going to focus on a digital audit, what it is and why you might need one.

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What is a Googlebot and Why Do They Matter?
Gina N. Fico Gina N. Fico

What is a Googlebot and Why Do They Matter?

What are Googlebot and why should you know about them? Googlebots, web crawlers or simply a “bot” are used for many reasons. These bots work to crawl your website and its pages.

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Consistency is Key- How to Build an On-Brand Business!
Gina N. Fico Gina N. Fico

Consistency is Key- How to Build an On-Brand Business!

It’s no secret that starting a business is super exciting (and overwhelming!). To me, one of the most fun parts is branding. I love branding- it feels like painting a new picture on a blank canvas! However, as fun and creative as branding is, it also needs to be strategic.

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